Understanding Consolidating Markets and Providers
Today’s vendor and technology landscape has been and continues to be one of innovations and consolidation. As new areas for technology innovation present themselves like the cloud, security and artificial intelligence – to name a few; both existing and new vendors enter the market with new technologies and approaches to help address the emerging challenges to open up and streamline operations, costs, and facilitate innovation.
As market segments mature they also consolidate among adjacent markets. Various providers expand their offerings to cover more of these adjacencies. This creates both a challenge for IT to manage both their operational and innovation budgets and to gain insight into which providers are expanding into adjacent solution areas.
The “ © SCVentures Market Radar” captures the primary market definition, adjacent markets and identifies both provider markets of origin, and segments of expansion as they move toward a consolidated market.
Each ring of the Market Radar identifies how many market segments the provider is now providing solutions for. Each provider begins at the outer edge of the radar – their primary/initial market and moves closer to the center as they are adopting and providing solutions which address each of the related or adjacent markets.
Data to support the market radar positioning is consolidated from publicly available data as well as surveys conducted by SCVentures of users and buyers of the providers solutions.
The “ © SCVentures Market Radar” consists of 3 major components:
- The Market Radar Diagram provides both a definition of the market and visualization of the providers and their offering of solutions in one or more market segments contributing to the market definition.
- The Market Radar Summary provides both a visual map and summary of markets addressed and positioning.
- The Market Radar Report provides a detailed feature/feature coverage analysis between vendors and their associated ecosystems to aid with decision making related to existing and virtue provider fit for an organization.
Market Radars are updated on a bi-annual basis to account for the evolution of both the primary market and use case as well as the expansion of provider offerings to address a specific market segment.