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Category: GTM

GTM / Marketing / Product Management / Revenue Acceleration / Strategy

GTM – Top 5 Challenges and Strategies to Accelerate Pipeline Growth for Marketing Operations Teams

Marketing operations is an essential aspect of any business that wants to achieve growth and success in today’s highly competitive business world. The B2B marketing landscape has undergone significant changes …

GTM / Marketing / Product Management / Strategy

GTM – Stop B2B Customer Personas Programs From Failing, Maximize ROI

Creating customer personas is an essential part of any B2B product management, marketing and messaging strategy. Personas provide a deep understanding of the target audience, their pain points, goals, behaviors, …

GTM / Marketing / Strategy

GTM – Building a Brand Strategy is one Thing, Measuring it is Another

In the world of B2B marketing, building a strong brand is crucial for success. According to a survey by Edelman, 64% of B2B buyers said they wouldn’t purchase from a …

Channel Partners / Ecosystem / GTM / Marketing / Strategy

GTM – Top 6 Reasons Partner Ecosystems Fail to Meet Objectives

aBuilding a successful partner ecosystem is crucial for B2B businesses looking to expand their market reach and grow their revenue. Partnerships with Independent Software Vendors (ISVs), Independent Hardware Vendors (IHVs), …

Ecosystem / Financial / GTM / Pricing / Revenue Acceleration / Strategy

Strategy – Consumption Pricing: Structuring Sales and Customer Success

Consumption-based pricing not only changes how organizations bill and revenue-recognize, but it also changes how they incentivize and build their sales teams and channels. Implementing an in-effective GTM change program …

Financial / GTM / Pricing / Product Management / Revenue Acceleration / Strategy

Strategy – Top 5 Mistakes Moving from Subscription to Consumption Pricing

As I discussed earlier in this 4 Part Series, implementing consumption pricing can be challenging for SaaS and hybrid cloud organizations. While many companies have shifted to subscription models even for …

Financial / GTM / Pricing / Revenue Acceleration / Strategy / Trends

Strategy – A Stepwise Guide to a Successful Consumption Pricing Strategy

Consumption pricing has emerged as a popular pricing model for software-as-a-service (SaaS) organizations, offering several advantages over traditional perpetual licensing or subscription pricing. With the adoption of hybrid on-premise and …

GTM / Market Analysis / Marketing / Report / Strategy

GTM – Video Marketing Strategies and Solutions: for B2B Sales and Marketing Engagement

Video marketing has become a crucial aspect of businesses’ marketing strategies in recent years. The growth of software as a service (SaaS) video marketing platforms has made it easier for …

Funding / GTM / Open Source / Product Management / Strategy

Strategy – Managing the Open Source Value Equation (LFMS’21)

Open source has undoubtedly revolutionized the software industry, with many businesses leveraging its power to create value for customers and investors. However, it is essential to recognize that open-source business …

GTM / Marketing / Product Management / Strategy

GTM – Ensure Successful Product Launches, Through Effective NPI

Launching a new product can be a complex and risky process, and unfortunately, many new product introductions fail to meet objectives. In fact, according to Accenture, as much as 75% …

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