ADVISORY AND STRATEGIC INSIGHTS
Marketing operations is an essential aspect of any business that wants to achieve growth and success in today’s highly competitive business world. The B2B marketing landscape has undergone significant changes …
Creating customer personas is an essential part of any B2B product management, marketing and messaging strategy. Personas provide a deep understanding of the target audience, their pain points, goals, behaviors, …
In the world of B2B marketing, building a strong brand is crucial for success. According to a survey by Edelman, 64% of B2B buyers said they wouldn’t purchase from a …
aBuilding a successful partner ecosystem is crucial for B2B businesses looking to expand their market reach and grow their revenue. Partnerships with Independent Software Vendors (ISVs), Independent Hardware Vendors (IHVs), …
Consumption-based pricing not only changes how organizations bill and revenue-recognize, but it also changes how they incentivize and build their sales teams and channels. Implementing an in-effective GTM change program …
As I discussed earlier in this 4 Part Series, implementing consumption pricing can be challenging for SaaS and hybrid cloud organizations. While many companies have shifted to subscription models even for …
Consumption pricing has emerged as a popular pricing model for software-as-a-service (SaaS) organizations, offering several advantages over traditional perpetual licensing or subscription pricing. With the adoption of hybrid on-premise and …
Video marketing has become a crucial aspect of businesses’ marketing strategies in recent years. The growth of software as a service (SaaS) video marketing platforms has made it easier for …
Open source has undoubtedly revolutionized the software industry, with many businesses leveraging its power to create value for customers and investors. However, it is essential to recognize that open-source business …
Launching a new product can be a complex and risky process, and unfortunately, many new product introductions fail to meet objectives. In fact, according to Accenture, as much as 75% …