ADVISORY AND STRATEGIC INSIGHTS
Marketing operations is an essential aspect of any business that wants to achieve growth and success in today’s highly competitive business world. The B2B marketing landscape has undergone significant changes …
Product-led growth (PLG) is an innovative approach to product strategy that focuses on leveraging a product’s inherent value to drive customer acquisition, engagement, and retention. Unlike traditional methods, PLG places …
Consumption-based pricing not only changes how organizations bill and revenue-recognize, but it also changes how they incentivize and build their sales teams and channels. Implementing an in-effective GTM change program …
As I discussed earlier in this 4 Part Series, implementing consumption pricing can be challenging for SaaS and hybrid cloud organizations. While many companies have shifted to subscription models even for …
Consumption pricing has emerged as a popular pricing model for software-as-a-service (SaaS) organizations, offering several advantages over traditional perpetual licensing or subscription pricing. With the adoption of hybrid on-premise and …