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Category: Product Management

GTM / Marketing / Product Management / Revenue Acceleration / Strategy

GTM – Top 5 Challenges and Strategies to Accelerate Pipeline Growth for Marketing Operations Teams

Marketing operations is an essential aspect of any business that wants to achieve growth and success in today’s highly competitive business world. The B2B marketing landscape has undergone significant changes …

GTM / Marketing / Product Management / Strategy

GTM – Stop B2B Customer Personas Programs From Failing, Maximize ROI

Creating customer personas is an essential part of any B2B product management, marketing and messaging strategy. Personas provide a deep understanding of the target audience, their pain points, goals, behaviors, …

Product Management / Revenue Acceleration / Strategy

Strategy – Product-Led Product Strategies: The Key to Rapid Customer Expansion and Conversions

Product-led growth (PLG) is an innovative approach to product strategy that focuses on leveraging a product’s inherent value to drive customer acquisition, engagement, and retention. Unlike traditional methods, PLG places …

Financial / Marketing / Pricing / Product Management / Strategy

Strategy – Measuring Consumption Pricing Across the Customer Journey

Measuring consumption pricing can be complex and it’s important for organizations to get it right in order to optimize their pricing strategy. One common mistake is not accurately tracking usage …

Financial / GTM / Pricing / Product Management / Revenue Acceleration / Strategy

Strategy – Top 5 Mistakes Moving from Subscription to Consumption Pricing

As I discussed earlier in this 4 Part Series, implementing consumption pricing can be challenging for SaaS and hybrid cloud organizations. While many companies have shifted to subscription models even for …

Financial / Funding / Product Management / Strategy

Funding – Pitch Top 6 Mistakes, Key Metrics

As an entrepreneur seeking funding, creating a pitch is one of the most crucial steps in the process. The pitch should showcase your company’s business model, market opportunity, and financial …

Funding / GTM / Open Source / Product Management / Strategy

Strategy – Managing the Open Source Value Equation (LFMS’21)

Open source has undoubtedly revolutionized the software industry, with many businesses leveraging its power to create value for customers and investors. However, it is essential to recognize that open-source business …

Open Source / Product Management / Strategy

Strategy – Effective Commercial Open Source Product Management

As open source software becomes increasingly prevalent in today’s digital world, it is important for product managers to understand the unique challenges and priorities associated with managing open source product …

GTM / Marketing / Product Management / Strategy

GTM – Ensure Successful Product Launches, Through Effective NPI

Launching a new product can be a complex and risky process, and unfortunately, many new product introductions fail to meet objectives. In fact, according to Accenture, as much as 75% …

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  • Trends – AI Observability Securing and Ethically Managing AI Data
  • GTM – Conversational Marketing, a Strategic Approach and Top 5 Mistakes to Avoid.
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  • Trends – Securing Generative AI: Ensuring Data, Model, and Usage Security
  • Trends – Navigating the Storm: Mitigating the Threats Posed by Manual Cloud Entitlement Management

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