ADVISORY AND STRATEGIC INSIGHTS
Marketing operations is an essential aspect of any business that wants to achieve growth and success in today’s highly competitive business world. The B2B marketing landscape has undergone significant changes …
Creating customer personas is an essential part of any B2B product management, marketing and messaging strategy. Personas provide a deep understanding of the target audience, their pain points, goals, behaviors, …
Product-led growth (PLG) is an innovative approach to product strategy that focuses on leveraging a product’s inherent value to drive customer acquisition, engagement, and retention. Unlike traditional methods, PLG places …
Measuring consumption pricing can be complex and it’s important for organizations to get it right in order to optimize their pricing strategy. One common mistake is not accurately tracking usage …
As I discussed earlier in this 4 Part Series, implementing consumption pricing can be challenging for SaaS and hybrid cloud organizations. While many companies have shifted to subscription models even for …
As an entrepreneur seeking funding, creating a pitch is one of the most crucial steps in the process. The pitch should showcase your company’s business model, market opportunity, and financial …
Open source has undoubtedly revolutionized the software industry, with many businesses leveraging its power to create value for customers and investors. However, it is essential to recognize that open-source business …
As open source software becomes increasingly prevalent in today’s digital world, it is important for product managers to understand the unique challenges and priorities associated with managing open source product …
Launching a new product can be a complex and risky process, and unfortunately, many new product introductions fail to meet objectives. In fact, according to Accenture, as much as 75% …