ADVISORY AND STRATEGIC INSIGHTS
Conversational marketing is a powerful strategy in the evolving digital marketing landscape, fostering real-time connections between marketers and customers. Conversational marketing is about utilizing chatbots, messaging apps, and other AI-driven tools to engage with customers more interactively.
Marketing operations is an essential aspect of any business that wants to achieve growth and success in today’s highly competitive business world. The B2B marketing landscape has undergone significant changes …
Creating customer personas is an essential part of any B2B product management, marketing and messaging strategy. Personas provide a deep understanding of the target audience, their pain points, goals, behaviors, …
In the world of B2B marketing, building a strong brand is crucial for success. According to a survey by Edelman, 64% of B2B buyers said they wouldn’t purchase from a …
aBuilding a successful partner ecosystem is crucial for B2B businesses looking to expand their market reach and grow their revenue. Partnerships with Independent Software Vendors (ISVs), Independent Hardware Vendors (IHVs), …
Measuring consumption pricing can be complex and it’s important for organizations to get it right in order to optimize their pricing strategy. One common mistake is not accurately tracking usage …
Video marketing has become a crucial aspect of businesses’ marketing strategies in recent years. The growth of software as a service (SaaS) video marketing platforms has made it easier for …
Launching a new product can be a complex and risky process, and unfortunately, many new product introductions fail to meet objectives. In fact, according to Accenture, as much as 75% …