ADVISORY AND STRATEGIC INSIGHTS
The Ethical AI Governance Group recently published their annual report on the challenges facing organizations in the ethical adoption and usage of AI and highlight the “black box” nature of …
Conversational marketing is a powerful strategy in the evolving digital marketing landscape, fostering real-time connections between marketers and customers. Conversational marketing is about utilizing chatbots, messaging apps, and other AI-driven tools to engage with customers more interactively.
Google’s Open XLA project is an open-source software library for accelerating linear algebra computations on CPUs and GPUs. It started in 2017 as a collaboration between Google and TensorFlow teams, …
Generative AI has been rapidly gaining popularity and adoption in various industries in recent years, with the global market size expected to reach USD 9.9 billion by 2027, according to …
The speed at which cloud infrastructure and cloud-native applications are changing has led to new security entitlements challenges opening up greater risk for organizations as they work to combat the evolving threat landscape.
The cloud native and Kubernetes markets have experienced significant growth over the past few years, and this trend is expected to continue into 2023 and beyond. According to the Cloud …
Marketing operations is an essential aspect of any business that wants to achieve growth and success in today’s highly competitive business world. The B2B marketing landscape has undergone significant changes …
Creating customer personas is an essential part of any B2B product management, marketing and messaging strategy. Personas provide a deep understanding of the target audience, their pain points, goals, behaviors, …
In the world of B2B marketing, building a strong brand is crucial for success. According to a survey by Edelman, 64% of B2B buyers said they wouldn’t purchase from a …
Consumption pricing has emerged as a popular pricing model for software-as-a-service (SaaS) organizations, offering several advantages over traditional perpetual licensing or subscription pricing. Consumption pricing enables SaaS providers to charge …