Description
Many organization face the challenge of needing to move quickly and ofter overlook the importance of taking the time to both think through and write down their messaging in a way that is focused on the customer need and connects your business and technical value in a way that can help accelerate your content strategy and consistency of messaging to your key buyer and influencer personas.
This template is designed to both capture the key messages and value proposition as well as provide a process to think through the construction of the value proposition and differentiators which will meet your ideal customer needs. These templates and approach have been developed and tuned over 15 years across large and startup companies.
