Building customer effective customer journeys is a critical part of a successful B2B marketing campaign. While there are many approaches, whats most important is that you have a framework to consistently execute against and the tools to track both the assets and the coverage to ensure you a re building the right content for the right persona and channel.
These Customer Journey Templates provide a quick start, to begin to build out your customer content journey, to support your campaigns and initiatives in a consistent way. This becomes critical when analyze your pipeline progression and conducting measurable A/B testing of your content and your messages to reach and convert the right personas.
Templates are available for both Google Sheets as well as Excel formats.