Apply Best Practices
Access our collection of reports, resources and templates to apply best practices across your marketing, product management teams.
Improve Operational and GTM Consistency
Leverage our set of templates to support the entire product and go-to-market journey to accelerate the adoption of best practices and operating standards covering:
- New Product Introductions and Launches,
- Product Solution and Brand Messaging, Personas
- Market Segmentation, Customer Journey Mapping
- Measurement, Tracking, Budgeting, and more.
Access Market and Trend Reports, Persona Profiles, and more
Access our selection of custom market reports and trend analysis as well as documented personal profiles and industry analysis across the B2B market segments.
Access The Latest Resources
Market Capture and Positioning Template
Documenting your target market segment, ideal customer profile, available channels...
Read More
Top-Line Messaging Template for Products and Solutions
Many organization face the challenge of needing to move quickly...
Read More
Customer Journey Map Template
Building customer effective customer journeys is a critical part of...
Read MoreBlog: New and Updated
Trends – AI Observability Securing and Ethically Managing AI Data
The Ethical AI Governance Group recently published their annual report...
Read More
GTM – Conversational Marketing, a Strategic Approach and Top 5 Mistakes to Avoid.
Conversational marketing is a powerful strategy in the evolving digital...
Read More
Technology – An Overview Accelerating Machine Learning Workloads with Open XLA
Google’s Open XLA project is an open-source software library for...
Read More
Trends – Securing Generative AI: Ensuring Data, Model, and Usage Security
Generative AI has been rapidly gaining popularity and adoption in...
Read More